Senior Social Media Manager

New York, NY
Full Time
Marketing
Mid Level

Location: New York, NY (Soho)

Work Schedule: In office Monday-Thursday; Remote only Fridays

At La Ligne (http://www.lalignenyc.com), we believe in the universal appeal of the stripe—always classic, forever chic. With a nod to its iconic roots, we created La Ligne to give women a few new (and unexpected) ways to wear it. La Ligne offers versatile clothing collections inspired by the line with endless styling options. 

We’re inspired by all kinds of self-expression. We design everyday necessities and the occasional splurge—the kind of clothing we would want to wear. We prize functionality but we also want you to have fun while you’re at it. In other words, if you can’t eat, dance and drink in it, we won’t make it. And while some clothes stay and some go, we want to be the ones that stay awhile. 

At La Ligne, we:

  • admire hard working people;
  • value honesty and positive energy; 
  • love all forms of self-expression;
  • respect teamwork and collaboration
Responsibilities: 
  • Utilize social media marketing tools to establish and maintain the company’s brand presence
  • Work closely with Brand Director and Content Coordinator to proactively ideate, create, edit, and implement social media campaigns to align with communication and marketing initiatives, across multiple channels
  • Research current benchmark trends, sounds and potential content partners; informing the Brand Director of changes that are relevant to the company’s marketing activities and explore repost-able content
  • Set and analyze key performance indicators (KPIs) for social media campaigns, measuring performance against targets for shares or likes
  • Weekly analysis of the company’s social media strategy, identify strategic weaknesses and making improvement recommendations
  • Collaborate with Brand Director and Content Coordinator to ideate, create, edit and implement multi-channel social media campaigns aligned with communication and marketing initiatives, maximizing ROI
  • Collaborate with the team to create a strategy for La Ligne’s TiKTok launch and ongoing presence
  • Create and manage a focused social media content calendar emphasizing key brand moments
  • Attend weekly team meetings (content, reporting, weekend scheduling)
  • Monitor customer comments/posts, respond promptly, engage with the Instagram community, and communicate needs to the Brand Director
  • Direct inquiries as needed (customer service, PR, seeding, etc.) 
  • Create Bi-annual strategy report
  • Responsible for the strategy and operation of performance driven campaigns on social media
  • Manage the strategy and operation of performance-driven social media campaigns
  • Oversee day-to-day execution of La Ligne’s existing social channels (Instagram and Facebook)
  • Support influencer marketing with comprehensive social reporting and metrics, and identify potential partnerships and gifting opportunities with key influencers 
  • Support retail and event activations through social media efforts covering strategy to execution 
  • Perform other adhoc duties as needed or assigned by Brand Director and Chief Brand Officer
Qualifications & Requirements: 
  • Bachelor’s Degree 
  • Minimum of 5 years spearheading social media growth for a fashion or CPG brand (Instagram, Facebook, TikTok, Pinterest, Snapchat etc.) 
  • Knowledge of online marketing channels
  • Direct experience using social media management tools
  • Experience with Adobe Creative Cloud or equivalent digital media editing tools a plus
  • Ability to understand historical, current, and future trends in the digital content and social media space
  • Strong copywriting and copy-editing skills
  • Creative copywriting experience, with a knack for embodying a brand’s voice and tone
  • Experience with performance driven campaigns on one or several communication channels
  • Excellent photography skills, camera and smartphone capable
  • Portfolio of work ready to share a plus
  • Experience launching social initiatives (e.g. calendaring content, working with various tools for giveaways, image creation, etc.);
  • Expert on social and community platforms (Facebook, Instagram, Pinterest, Tik Tok)
  • Exceptional at working within a team setting as well as on one’s own; must be self driven
  • Experienced at multitasking while still creating an excellent end product.

Salary: 85-110k commensurate with experience and qualifications

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